Filed under: Internet, Marketing, Search, Site, climb marketing, direct marketing, email marketing, engine marketing | Tags: climb marketing, direct marketing, email marketing, engine marketing, Internet, Marketing, Search, Site
Coremetrics is releasing Spring 2008, a technology suite designed to allow online businesses to optimize their digital marketing initiatives.
Announced May 5, the solution includes the Coremetrics Explore data analysis tool and Enterprise Dashboard user interface and KPI (key performance indicator) tracker, as well as enhancements to the existing Intelligent Offer, Search and Connect tools.
“Coremetrics Explore offers ad-hoc, customizable, aggregated multi-site reporting with a flexible modular user interface,” said Brian Tomz, senior director of product strategy for Coremetrics.
Tomz said Explore allows users to design their own interfaces and run their own individualized reports.
“You can get the type of information on clients the way you want it, when you want it,” he said. “Attribute analytics allows granular data collection. Clients are moving to a faceted-search capability; how does a customer search for a product—by manufacturer, by color? It gives you a better chance at providing the proper search menu and ordering capability to maximize sales.” (more…)
