Filed under: Internet, Marketing, Search, Site, climb marketing, direct marketing, email marketing, engine marketing | Tags: climb marketing, direct marketing, email marketing, engine marketing, Internet, Marketing, Search, Site
Coremetrics is releasing Spring 2008, a technology suite designed to allow online businesses to optimize their digital marketing initiatives.
Announced May 5, the solution includes the Coremetrics Explore data analysis tool and Enterprise Dashboard user interface and KPI (key performance indicator) tracker, as well as enhancements to the existing Intelligent Offer, Search and Connect tools.
“Coremetrics Explore offers ad-hoc, customizable, aggregated multi-site reporting with a flexible modular user interface,” said Brian Tomz, senior director of product strategy for Coremetrics.
Tomz said Explore allows users to design their own interfaces and run their own individualized reports.
“You can get the type of information on clients the way you want it, when you want it,” he said. “Attribute analytics allows granular data collection. Clients are moving to a faceted-search capability; how does a customer search for a product—by manufacturer, by color? It gives you a better chance at providing the proper search menu and ordering capability to maximize sales.” (more…)
(Adds comments from analyst, details from conference calls and updated stock price.)
By Isabel Ordonez
Of DOW JONES NEWSWIRES
HOUSTON -(Dow Jones)- Exxon Mobil Corp. (XOM) posted a 17% rise in first- quarter net income, driven by surging crude oil prices.
But the U.S. oil giant also reported a sharp decline in production and week refining profits.
Exxon Mobil’s results worsen Wall Street expectations. Its shares closed Thursday down 3.6% to $89.70 and in recent late trading are at $89.80. This movement came on a day when petroleum equities traded lower due mainly to a sharp drop of oil prices that traded under $111.
The world’s largest company on a market capitalization basis reported net income of $10.89 billion, or $2.03 a share, up from $9.28 billion, or $1.62 a share, a year earlier. The latest results mark the best first quarter ever for the energy giant. However, the mean estimate of analysts polled by Thomson Reuters was for earnings of $2.14 a share.
Revenue climbed to $116.85 billion from $87.22 billion. (more…)
Filed under: Marketing, Traffic, Website | Tags: an Biz, Are, Investment, Merchant, Services
If you’re a traditional retailer you can find a store in the run-down part of town with a leaky roof at a great price. But you probably won’t get a lot of business because people aren’t in the area very often and those who do come in won’t enjoy the experience. That’s why you’d spend a little more for rent to be in a great location with lots of consumer traffic and a store people feel comfortable in. (more…)
Filed under: Internet, Marketing, Online | Tags: Business, For, Marketing, Online, Powerful, Strategy, Your
Before the advent of pencil and paper and writing, ancient peoples depended solely upon storytelling to pass along the history of their families and tribes from one generation to the next. Of course, it was an imperfect method, as we humans tend to skew a story from our own perspective and add details and nuances that weren’t present in the original story. However imperfect or exaggerated or simply untrue the stories might be, we all live in countries where stories shape our history. Here in the U.S., we were all regaled as children with stories of Paul Revere’s ride through Boston alerting the residents of the coming of the British, or if you were a Texas kid, of the defeat of Santa Ana in San Jacinto after the tragic loss of life to the Mexican army at the Alamo.
I’ve always reveled in stories. One of my favorite pastimes as a child was to hang out with my mom and aunts for the “adult conversations” that weren’t really suitable for children’s ears. However, I refused to leave no matter how strongly I was encouraged to go and play outside. I just wanted to hear the stories of the “good ole” days” (i.e. back in the olden days, as I gleefully referred to those times) when they were growing up or when things were different. Hearing stories about them in different contexts than how I knew them shaped both my personal history and my family history and connected me to them in ways that I still value to this day. Of course, I l also overheard much family gossip, but that, then is another story. (more…)
Filed under: Marketing, Online, Traffic | Tags: Are, Earn, For, Looking, Money, Online, To, Ways, You
Affiliate Marketing
Affiliate marketing, simply put, is promoting other people’s products and taking a commission or part of the sale. For example, if you recommend a book to a friend that costs $20 and they purchase it, you’ll receive part of that $20.
Affiliate marketing works best when you have a website focusing on a specific niche. More often than not, people start websites based on a need for information, for a passion, or a combination of both. (more…)
